The Portly Web?
Websites are getting fat with average pages weighing in at almost a megabyte, according to the BBC:
The average page is now about 965 kilobytes in size, reveals a study of top sites by the HTTP Archive.
The figure is 33% up on the same period in 2010 when the average webpage was a svelte 726 kilobytes…
…Analysis suggests the bloat is down to user demands for more interactivity, as well as the tools used to watch what happens when people visit a site.
The bloat is generally caused by the use of larger images and multimedia, but also Javascript libraries and Web analytics scripts.
Back in the day when we had to walk uphill both ways to get our Webs to work, a general goal was to keep pages under 50k. The BBC points out that our portly pages might be fine for people accessing sites via broadband but is a killer for those viewing on 3G mobile.
Takeaway: remember to optimize, and then do it again.
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