If you choose your own news, you’ll be less well read by Peter Preston Digital news offers customers the choice of what they want to read. But print offers something extra: stories that people didn’t know they wanted to read until they had read them I wanted to post this article because we talked a lot about this in Studio 20. My own thought on this is that if we made complicated issues easier to understand then people will want to read it.  As journalists, we need find ways to make direct links between the mortgage crisis and what it means for YOU the reader.  People want to read top news — digitally and through print.  More importantly, they want to read news that’s easy to understand.  When I spoke to Tony Haile from Chartbeat-a live analytics service, he addressed the fear that Editors who take analytics seriously will end up doing a lot more stories on celebs and gossip and he’s found that the audience is smarter than that.  Sometimes a change in title or position of the post can change the click-through rates.  (This video will be up soon on the new FJP) The solution is for us to not fear personalized curation of news but for us journalists to take advantage of the medium so that we can do our jobs better.  - Chao Li @cli6cli6 What’s your take on personalizing the news? 

If you choose your own news, you’ll be less well read by Peter Preston

Digital news offers customers the choice of what they want to read. But print offers something extra: stories that people didn’t know they wanted to read until they had read them

I wanted to post this article because we talked a lot about this in Studio 20. My own thought on this is that if we made complicated issues easier to understand then people will want to read it.  As journalists, we need find ways to make direct links between the mortgage crisis and what it means for YOU the reader.  People want to read top news — digitally and through print.  More importantly, they want to read news that’s easy to understand. 

When I spoke to Tony Haile from Chartbeat-a live analytics service, he addressed the fear that Editors who take analytics seriously will end up doing a lot more stories on celebs and gossip and he’s found that the audience is smarter than that.  Sometimes a change in title or position of the post can change the click-through rates.  (This video will be up soon on the new FJP)

The solution is for us to not fear personalized curation of news but for us journalists to take advantage of the medium so that we can do our jobs better. 

- Chao Li @cli6cli6

What’s your take on personalizing the news? 

Guardian

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  1. trxfreely reblogged this from futurejournalismproject and added:
    My hope is that with digital more folks could choose to have more variety when they personalize.
  2. xbirdee reblogged this from futurejournalismproject
  3. socialcubix reblogged this from futurejournalismproject and added:
    If you choose your own news, you’ll be less well read by Peter Preston Digital news offers customers the choice of what...
  4. butiforgot reblogged this from futurejournalismproject
  5. courageouscowardice reblogged this from futurejournalismproject
  6. somewhereinthebetweenx reblogged this from almabahman
  7. laboria reblogged this from futurejournalismproject
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  9. almabahman reblogged this from futurejournalismproject
  10. triknight reblogged this from futurejournalismproject
  11. dixiescotch reblogged this from futurejournalismproject and added:
    If you choose your own news, you’ll be less well read? NOPE
  12. metatronstube reblogged this from futurejournalismproject
  13. abovethescroll reblogged this from futurejournalismproject
  14. mareliheart reblogged this from futurejournalismproject
  15. onebytwobythreebyme reblogged this from futurejournalismproject
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  17. bonjourtess reblogged this from futurejournalismproject and added:
    ah, good point! never thought of it this way!
  18. true-britt reblogged this from futurejournalismproject
  19. misantropo reblogged this from futurejournalismproject
  20. quarterlifethinking reblogged this from futurejournalismproject and added:
    I am 100% on board with this. Currently on hiatus from media in Trinidad and Tobago but I have still taken the time to...
  21. darkuncle reblogged this from futurejournalismproject
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  24. loveinliverpool reblogged this from futurejournalismproject and added:
    It makes me cringe that the credo in modern journalism is “write for the fourth grade”. Newspapers shouldn’t just be for...
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