One of the biggest complaints readers have about...

One of the biggest complaints readers have about my work is that I don’t tell them often enough what they can do. I do think this is an area where journalism sometimes falls short. We describe a really grim situation but don’t really explain to people what they can do about it. So, a few years ago I started doing a year-end list of amazing charities. The first time, I had real anxiety about whether it was appropriate. But the response was so overwhelming, it seemed to be a real service to readers and I’ve continued to do it. It also happens when I’m not especially encouraging people to give. For instance, a few months ago I profiled a group called Room to Read and I later learned they raised $700,000 as a result of people hearing about them from my column.

New York Times columnist Nicholas Kristof in an interview with Fast Company. Journalism In A Digital World And The Age Of Activism.