I have a theory (more like a hypothesis) that the print brands created during the 20th century are special. They reached a level of national awareness and cohesion that I don’t think will be equaled. A simpler way to put this: they knew what they did and so did everyone else. Even when they go online, they are trusted and known in ways that other sites — even well-funded, high-profile ones — can’t match.
Alexis Madrigal, Senior Editor, The Atlantic

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