Ed Bott read the 2011 SEC filings for Apple, Google, and Microsoft and put together these handy pie charts to understand what drives each companies business.

Three companies are at the forefront of modern personal computing: Microsoft, Apple, and Google.

After reading through the most recent SEC-mandated financial reports for each company, I was inspired to put together these three pie charts. The data paints a vivid picture of where each company’s revenue comes from.

Microsoft is a software company. Apple’s a hardware company. But what business is Google in?

Riffing on Ed’s charts, MG Siegler pointed out that:

Last quarter, Microsoft brought in $20.89 billion in revenue. Apple brought in $46.33 billion

Put another way: Apple’s iPhone business alone is larger than all of Microsoft’s businesses combined.

And — just as remarkably — if you took away Apple’s iPhone business from the chart, the remaining Apple businesses would still be larger than Microsoft’s total business. And Apple’s earnings would look a lot more evenly distributed then.

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  1. johnkitoverdotcom reblogged this from futurejournalismproject
  2. 5feet12inches reblogged this from bemjoiner and added:
    Wow…
  3. mobilecubix reblogged this from futurejournalismproject and added:
    Ed Bott read the 2011 SEC filings for Apple, Google, and Microsoft and put together these handy pie charts to understand...
  4. naidieyu reblogged this from hsakawa
  5. laurelmackenzie reblogged this from futurejournalismproject and added:
    really interesting look at business strategies of top three tech leaders.
  6. hsakawa reblogged this from gtokio and added:
    売上比較:アップル (上)、マイクロソフト(右下)、グーグル(左下)。これもiPhone > Microsoftを示すもの。「iPhone会社」単体だとFortune 500で何位くらいになるんだろうかね。
  7. rinisetia reblogged this from futurejournalismproject
  8. inforia reblogged this from futurejournalismproject
  9. dvint1 reblogged this from futurejournalismproject
  10. wizardblue reblogged this from futurejournalismproject
  11. watchoutforthebullets reblogged this from futurejournalismproject and added:
    “Apple’s iPhone business alone is larger than all of Microsoft’s businesses combined.”
  12. hiroakis reblogged this from gtokio
  13. insomniacartist reblogged this from futurejournalismproject
  14. gtokio reblogged this from futurejournalismproject
  15. sypa reblogged this from futurejournalismproject
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  18. takethatthomas reblogged this from futurejournalismproject
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  21. bemjoiner reblogged this from futurejournalismproject and added:
    (via imgTumble)
  22. tech-nerdology reblogged this from futurejournalismproject and added:
    This information is now directly related to my income.
  23. maiandy reblogged this from futurejournalismproject and added:
    God damn… Apple.
  24. futurejournalismproject posted this

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