Even the Wall Street Journal uses Pinterest

wsj pin

via Digiday

The Wall Street Journal’s New York Fashion Week Pinterest just launched, and it already has a bunch of up-close and behind-the-scenes pictures taken by WSJ reporters who are at the runway shows.  Emily Steel, a longtime advertising reporter at WSJ who was recently named a social media editor, explained that the project sprung from what WSJ reporters were already doing. They were going to the shows with their phones ready to live tweet and to snap pictures that they share on Twitter and Instagram, which also populate the WSJ’s Fashion Week social hub. Posting to Pinterest is part of the WSJ’s  cutting-edge social media coverage of New York Fashion Week and its larger effort to integrate the social Web into the WSJ experience.

They have a lot of other pinboards too, for “a visual read of the Journal.” Hmmm. My favorite is hedcuts.

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