Traffic Whoring and the Newsroom

A fascinating look at Gawker’s newsroom by Nieman Lab’s Andrew Phelps.

In particular, the results of an experiment in which each staff writer spends one day a week on “traffic-whoring duty” while the rest pursue in-depth articles.

Gawker editor AJ Daulerio explained the experiment back in January:

This week, the writers of this site have all agreed to participate in an obnoxious, but worthwhile exercise. Each day, a different staff writer will be forced to break their usual routine and offer up posts they feel would garner the most traffic. While that writer struggles to find dancing cat videos and Burger King bathroom fights or any other post they feel will add those precious, precious new eyeballs, the rest of the staff will spend time on more substantive stories they may have neglected due to the rigors of scouring the internet each day to hit some imaginary quota. The writers not relegated to traffic-whoring duty will still post, just less frequently than many of them are probably used to.

Andrew Phelps, Nieman Lab. I can’t stop reading this analysis of Gawker’s editorial strategy.

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  1. halvingthetimeofmylife reblogged this from futurejournalismproject
  2. m00db0r3d reblogged this from shortformblog
  3. steffyoung reblogged this from futurejournalismproject
  4. aaa2zee reblogged this from futurejournalismproject and added:
    A fascinating look at Gawker’s newsroom by Nieman Lab’s Andrew Phelps. In particular, the results of an experiment in...
  5. amycoleman reblogged this from futurejournalismproject and added:
    I never really watch videos of laughing babies, or read articles about Whitney Houston’s corpse, but it’s interesting to...
  6. therealsaisai reblogged this from shortformblog and added:
    My favorite quote: "That interplay of short-and-long, cheap-and-expensive, aggregated-and-original is something lots of...
  7. dbloom reblogged this from shortformblog and added:
    Actually, this “traffic whoring” strategy by Gawker sounds a lot like what the Wall Street Journal (and to a lesser...
  8. jeffscherer reblogged this from shortformblog
  9. businessandyourmother reblogged this from shortformblog
  10. johntedesco reblogged this from futurejournalismproject and added:
    This is great stuff. We’re having this same debate in our newsroom.
  11. nightbusriddim reblogged this from shortformblog
  12. newsyvideos reblogged this from futurejournalismproject
  13. afternoonsnoozebutton reblogged this from shortformblog and added:
    Wait you mean the entire Gawker newsroom isn’t devoted to traffic whoring 24/7?
  14. adissertationblog reblogged this from futurejournalismproject and added:
    Just as I re-settle into a new dissertation idea and start sweating for material, here comes Nieman Lab, ever...
  15. getofftheinternerd reblogged this from shortformblog
  16. shortformblog reblogged this from futurejournalismproject and added:
    Most newsrooms will probably do this in five years, but they’ll give it a slightly less edgy name.
  17. futurejournalismproject posted this

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