If the news business on the web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world.

Michael Wolff, The Guardian. Mobile and the news media’s imploding business model.

Wolff writes that the news media’s reliance on advertising is getting it into ever greater trouble as news readers move from the Web to mobile platforms.

His math is rather simple. For every $100 spent on print advertising, $10 is spent on the Web. And for every $10 spent on the Web, $1 is spent on mobile.

This isn’t because marketing dollars aren’t interested in mobile advertising. It’s because the rate publishers can charge for mobile advertising is so meager.

His guestimated future: there will be more and more paywalls, at least for mobile access.

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