Via Mandy Jenkins, Social Media Producer, TBD.com.
When all of your friends, your coworkers, your spouse and the media you consume are on Twitter, it may seem logical to believe a great deal of America is as well. This is a dangerous assumption for journalists and media organizations to make – and I know I’ve been guilty of it from time to time.
While I still think it is very important for journalists to use Twitter, the following facts must be emblazoned on the brains of media Twitterati:
- Twitter represents a very small group of people in your area.
- Being popular on Twitter doesn’t necessarily make one popular or important in real life.
- Re-tweets, replies and Twitter referrals do not adequately represent the larger interest in or importance of your work as a journalist.
- Most people that use Twitter don’t use it to get news.
So what does all of this mean?
First of all, all of these stats boil down to one unavoidable fact: Twitter (and social media in general) can’t be your only tool for reaching out. It’s excellent for engaging part of your audience, note taking, networking and consuming media – but it isn’t going to reach a lot of your online audience.