Reinventing The Atlantic

Via joshsternberg:

Nice piece about The Atlantic’s move to the black this year, moving adeptly through the digital universe:

How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?

By pretending it was a Silicon Valley start-up that needed to kill itself to survive.

Read more at the New York Times.

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    Having a Tumblr helps.
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