Reinventing The Atlantic
Via joshsternberg:
Nice piece about The Atlantic’s move to the black this year, moving adeptly through the digital universe:
How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
Read more at the New York Times.
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Having a Tumblr helps.
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