Primary Season Political Ads Bring New Low to Negativity

Can the soaring music, sunrises and deep gazes, the Wesleyan Media Group analyzed political advertising through the presidential campaign primary season and finds that negativity isn’t just on the rise, it’s the norm.

Above we see the difference between positive and negative advertising during the primaries in 2008 and 2012. We’re showing the difference by candidate and by special interest (eg., PAC and Super PAC).

Overall, in 2008 nine percent of ads were negative. In 2012, 70 percent are.

Read on at the Wesleyan Media Project for more analysis.

TLDR: Citizen United and the rise of Super PACs are behind the negativity.

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  1. wunderrbar reblogged this from futurejournalismproject
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  4. opensecretsdc reblogged this from futurejournalismproject and added:
    Another illuminating finding from the Wesleyan study: Outside groups, including super PACs, have sponsored nearly 60% of...
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    Primary Season Political Ads Bring New Low to Negativity Can the soaring music, sunrises and deep gazes, the Wesleyan...
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    This is good example of one of the most common statistical errors: using objects with volume when the data only...
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    "TLDR: Citizen United and the rise of Super PACs are behind the negativity.” Ahh, the medulla oblogata: the GOP and...
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