UK newspapers reveal Saturday-only sales for first time

New figures have revealed the extent to which UK national newspaper Saturday circulations far exceed sales on Monday to Friday.

The shift in reporting the circulation figures for particular days, instead of lumping them together may seem like a small change to reporting figures but it also signals the beginning of a seismic shift in the business model of UK newspapers. If Saturday is the best day to publish a newspaper, maybe it’ll become the only day?

As the shift to online reporting via iPad, apps and the web itself continues, we could see newspapers using their websites during the week and the Saturday edition become bumper packages with more long form journalism, features and lifestyle stories.

This could be a long-drawn out affair or a quick one - after all, The Economist has seen steady increases in readership and initiatives like Matter show that there is an appetite for less noise in users consumption of news. Intriguing times.

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