Finding the Sweet Spot for Journalism and Social Media →

Via AdAge. Raises interesting questions and potential solutions:

The country’s biggest newspapers are taking different tacks on social media.

The New York Times recently dissolved its social media editor post after less than two years, while USA Today simultaneously appointed its first social media editor and The Wall Street Journal continues to plug ahead with an outreach editor who’s been in place for a year.

All three are trying to answer the same questions facing newsrooms everywhere: Should social media belong to a designated editor, to the whole staff or both? Is a staff evangelist for social media ever finished with her work? And what happens when the next big thing bubbles up?