We’re at the GigaOm/paidContent 2012 event in New York City today. If you’d like to watch the Webcast you can do so here.
Today’s conference is about both experiments and results. As paidContent’s Staci Kramer writes:
Last night, a longtime paidContent reader asked me about the theme of our flagship conference this year. “At the Crossroads,” I said. “Like every year,” he quickly replied. Well, yes and no. Yes, this digital CEO is in a business that perpetually seems like it’s at a crossroads. Here’s what’s different: paidContent 2010 was about experiments; paidContent 2011 was about results. Today’s paidContent 2012 is about both; for instance, we’re well past apps as an experiment and we’re seeing sustained results. We’re starting new experiments, new cycles. But we’re also at a point where companies large and small, legacy and always digital, have to stop looking across the road at a distant future and make hard decisions now.
If you’d like to see the tools we use to Webcast, here’s a writeup I posted last week.