Guide to Delivering Audio to Mobile Audiences

Melissa Ulbricht, 2009 Knight News Challenge Winner, creates a handy guide at MediaShift’s Idea Lab.

"There are quite a few projects,” she writes, “that disseminate audio content using the voice channel”

  • Freedom Fone, a Knight News Challenge winner, was deployed at two farm radio stations in Africa.
  • Gaon ki Awaaz provides listeners in rural India with audio content twice a day in their native language.
  • Avaaj Otalo lets farmers call in and listen to archived radio broadcasts in rural India.
  • Geocell and Radio Greenwave in the country of Georgia make short broadcasts available to listeners if they dial a specified number.
  • Listeners can call in to hear podcasts in the United States.
  • In India, Bubbly allows content providers to upload messages that can be broadcast to a list of followers. Listeners can follow audio content from Bollywood celebrities.

View her guide at Idea Lab.

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