Guide to Delivering Audio to Mobile Audiences

Melissa Ulbricht, 2009 Knight News Challenge Winner, creates a handy guide at MediaShift’s Idea Lab.

“There are quite a few projects,” she writes, “that disseminate audio content using the voice channel”

• Freedom Fone, a Knight News Challenge winner, was deployed at two farm radio stations in Africa.
• Gaon ki Awaaz provides listeners in rural India with audio content twice a day in their native language.
• Avaaj Otalo lets farmers call in and listen to archived radio broadcasts in rural India.
• Geocell and Radio Greenwave in the country of Georgia make short broadcasts available to listeners if they dial a specified number.
• Listeners can call in to hear podcasts in the United States.
• In India, Bubbly allows content providers to upload messages that can be broadcast to a list of followers. Listeners can follow audio content from Bollywood celebrities.

View her guide at Idea Lab.