11 Conventional News Wisdoms We'll Test in 2011

Ken Doctor takes a look at conventional wisdom for 2011 and gives it a twist.

Here are the topics that are on his mind.

1. Readers won’t pay for non-business content.
2. Without Google Juice, newspaper sites will die of thirst.
3. The newspaper business is coming back.
4. Brand advertising is just as important as ever.
5. Tablets are just another device.
6. The aggregation model is over.
7. News wires are an essential for doing business.
8. Patch will tank; Rupert’s Daily will flourish. Or is that Patch will flourish, The Daily will tank?
9. Public Media is different from Private Media.
10. Brand is everything.
11. Bigger is better.