From Editor to Curator: How to Generate Engaging Content

Jenny Rooney, editor of Forbes CMO Network, discusses her evolving role as an editor-curator in the digital age. She has previously covered interactive advertising for Advertising Age, marketing for Business 2.0, and been editor at Chief Executive magazine and Sales & Marketing Magazine. 

Great content, like a great product, is still the essential ingredient for audience-building. But how can we broaden the conversations around it when we have less control over who produces content? Here, Rooney explains her work at Forbes, which largely centers on finding and bringing novel, innovative, expert voices into the conversation and providing them with the publishing tools to engage an audience.

Bonus: She offers tips for recent grads interested in journalism.

  1. cleofuckingpatra reblogged this from ljdigital
  2. ljdigital reblogged this from futurejournalismproject
  3. senzamegafono reblogged this from futurejournalismproject
  4. christhilk reblogged this from futurejournalismproject
  5. chagota reblogged this from futurejournalismproject
  6. leahstacy reblogged this from futurejournalismproject
  7. dimwen reblogged this from futurejournalismproject
  8. ekco reblogged this from futurejournalismproject
  9. jenninsandiego reblogged this from futurejournalismproject
  10. krochmal reblogged this from futurejournalismproject
  11. futurejournalismproject posted this