Foursquare Partners with Content Farm Examiner.Com to Add News and Reviews to User Checkins

The singularity draws nearer as two of the Web’s hottest trends—location-based services and hyperlocal content, merge, with a new tieup between Foursquare and Examiner.com.

In essence, Examiner’s 68,000 contributors, known as “Examiners,” will provide reviews and recommendations on nearby venues, restaurants, events, businesses and landmarks that will surface within the Foursquare mobile app when users following Examiner.com check in. Local tips will also be added when non-followers check-in nearby.

While content farms like Examiner.com flood the Internet with keyword optimized stories of  variable quality, Foursquare has been pegged as an acquisition target for group deals sites like Groupon, which could then offer users targeted deals based on their location.

(Source: paidcontent.org)

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