Though we are ambitious, we are also relatively cautious. We haven’t launched apps for every magazine and have only done one experimental edition for Vogue.
“Rather like the dotcom era, there was a period of hype and excitement over the iPad and then things calmed down. In two, three, perhaps five years, that excitement will be justified.
Albert Read, general manager of Condé Nast UK, on iPad and mobile application development strategy.
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