Anonymous asked: Hi, I really need your help. I've got a job interview on Friday and they want me to come up with some ideas on how to increase the magazine's hard copy readership. It's been going for 25 years and has an established, loyal base but the time has come to increase that to the new generation without radically changing its content. Do you have any ideas on how to go about this? Thanks.
We don’t envy you because if we had a surefire one size fits all solution we’d be rolling in the big bucks. Instead, we run a Tumblr.
That said, it’s hard to offer advice without knowing anything about the magazine you’re going to interview for. Is it a general interest, fashion, music or sports title? Perhaps it’s super niche?
And that said, take a look at our Magazines Tag. Most of the posts are about magazines and their efforts to go digital but there are some that talk about print magazines making it in print.
For starters, try these:
- In Praise of Print (and make sure you hit the link at the top of that post as well).
- Conde Nast starts pilot program to let readers print their magazines.
- Makeshift Magazine finds an audience.
- Print is the New Vinyl.
- How Monocle’s kept its mojo.
Our Business Models Tag will be helpful too. It focuses on much more than magazines but should give you good ideas about what people are thinking about when it comes to sustainability and overall audience growth.
Hope this helps and good luck with the interview. — Michael
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