A really nice podcast from Sarah Marshall at Journalism.co.uk about using Tumblr.
FJP: Mark Coatney started Newsweek on Tumblr and was later hired by Tumblr itself, as their media outreach director.
In this podcast we hear from Coatney and we find out how NME, which launched a Tumblr blog a year ago, and The Times, which a month ago started an “experimental” Tumblr blog to showcase picks from its opinion columnists, are using Tumblr. Tumblr and the two titles share their seven tips for news outlets tempted to try a Tumblr blog.
Bonus: Some of FJP’s past posts about Tumblr.