But why would a writer as accomplished as Lehrer become this much of a copy/paste addict? Because he has ceased to be a writer. With the success of his recent books How We Decide and Imagine: How Creativity Works, Lehrer has moved into the idea business. This is the world of TED talks and corporate lectures, a realm in which your thoughts are your product. For the idea man, the written word is just one of many mediums for conveying your message and building your brand.

— Jonah Lehrer, staff writer for The New Yorker, resigned from the magazine after a story in Tablet Magazine exposed fabricated Bob Dylan quotes in his book, Imagine. The above quotation is excerpted from this Slate article discussing an earlier exposition of his self-plagiarizing habits in a number of New Yorker articles.

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