The Multiscreen Olympics
Via the Financial Times:
Google published some data on Tuesday showing that Olympics-related searches over mobile phone increased 10-fold in the first week of the games, and mobile is trumping any other technology at key moments. Google’s analysis showed, for example, that searches for Paul McCartney surged when the former Beatle played Hey Jude during the opening ceremony, and the largest proportion of these searches came from smart phones, rather than desktop computers. The data highlights how much the internet’s landscape is changing. The London Olympics are proving not just to be the first ‘social media games’ but also one where the mobile internet is coming of age…
…US broadcaster NBC reported last week that 45 per cent of its online video streams of the games are being delivered to smart phones and tablets. The BBC said 41 per cent of its video streams were going to mobile devices.
The Financial Times, Smartphones trump desktops in Olympics viewing
Image: Olympics Related Global Mobile Search, via the Google Mobile Ads Blog.