Obama Outpaces Romney in Direct Voter Communications on Web, Social Media
At the time of analysis (June 4-17, 2012), the Obama campaign had public accounts on nine separate platforms: Facebook, Google+, Pinterest, Tumblr, YouTube, Flickr, Instagram, Spotify and two accounts on Twitter (@BarackObama and @Obama2012).
That is twice that of the Romney campaign, which had public accounts on Facebook, Twitter, YouTube, Flickr and Google+. Romney has since expanded his presence, adding accounts on Tumblr and Spotify.
The Obama campaign is also substantially more active in these domains. Across all the platforms studied, the Obama campaign posted nearly four times as much content as the Romney campaign-614 Obama posts compared with 168 posts for Romney.
The gap in activity was greatest on Twitter. Romney averaged one tweet a day. Obama averaged 29 tweets a day, (17 per day on @BarackObama, the Twitter Account associated with his presidency, and 12 on @Obama2012).
New analysis from the Project for Excellence in Journalism: Read more