The fact is, it’s almost impossible to find a single ‘content’ company on the web that maintains a horseshit:quality ratio better than 10:1…

…For free, ad-supported content, pageviews are king – and pageviews are what slideshows and celebrity fluff and SEO generate. Those horseshit pageviews are then magically transformed into money which is used to hire more staffers to produce more horseshit in order to generate more pageviews. And so the world wide web keeps turning.

If [AOL CEO Tim] Armstrong – or any other CEO or Editor In Chief – decided it was time to reverse the ratio; hiring foreign correspondents, axing slideshows and investing in quality over quantity, the result would be amazing. For about a week. Then pageviews would take a dramatic hit as search engines stopped unloading their daily cargo of drooling, eyelash-curling morons. That drop in pageviews would cause a commensurate drop in revenue which would result in the rapid firing of all of those costly journalists and a return to business as usual.
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