This is What an Advertising Revenue Free Fall Looks Like Via Mark J. Perry: The decline in print newspaper advertising to a 62-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. This year’s ad revenues of $19 billion will be less than half of the $46 billion spent just five years ago in 2007, and a little more than one-third of the $56.5 billion spent in 2004. Here’s another perspective: It took 50 years to go from about $20 billion in annual newspaper print ad revenue in 1950 (adjusted for inflation) to $63.5 billion in 2000, and then only 12 years to go from $63.5 billion back to less than $20 billion in 2012. Even when online advertising is added to the print ads (see red line in chart), the combined total spending for print and online advertising this year will still only be about $22.4 billion, less than the $22.47 billion spent on print advertising in 1953. I think “ooph” is the ongoing sound I hear an industry make. — Michael Image: Newspaper Advertising Revenue Adjusted for Inflation, 1950 - 2012. Via Carpe Diem.

This is What an Advertising Revenue Free Fall Looks Like

Via Mark J. Perry:

The decline in print newspaper advertising to a 62-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. This year’s ad revenues of $19 billion will be less than half of the $46 billion spent just five years ago in 2007, and a little more than one-third of the $56.5 billion spent in 2004.

Here’s another perspective: It took 50 years to go from about $20 billion in annual newspaper print ad revenue in 1950 (adjusted for inflation) to $63.5 billion in 2000, and then only 12 years to go from $63.5 billion back to less than $20 billion in 2012.

Even when online advertising is added to the print ads (see red line in chart), the combined total spending for print and online advertising this year will still only be about $22.4 billion, less than the $22.47 billion spent on print advertising in 1953.

I think “ooph” is the ongoing sound I hear an industry make. — Michael

Image: Newspaper Advertising Revenue Adjusted for Inflation, 1950 - 2012. Via Carpe Diem.

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  1. mutualassureddistraction reblogged this from misantropo
  2. bernardkasparas reblogged this from felixsalmon
  3. fromrusholmewithlove reblogged this from futurejournalismproject
  4. bcotmedia reblogged this from futurejournalismproject and added:
    The decline in print newspaper advertising to a 62-year low...amazing by itself, but
  5. chrismmgordon reblogged this from futurejournalismproject and added:
    The decline in print newspaper advertising to a 62-year low is amazing by itself, but the sharp decline in recent years...
  6. onepercentaboutanything reblogged this from ze-violet
  7. jatinshah reblogged this from felixsalmon
  8. thematchbox reblogged this from futurejournalismproject
  9. pegobry reblogged this from felixsalmon and added:
    This is very true. (This logic also suggests that Facebook advertising is undervalued.)
  10. leanpmp reblogged this from flackadelic and added:
    hat tip to http://tumbleona.com/ ! futurejournalismproject:
  11. nannburke reblogged this from futurejournalismproject
  12. journalismtheoryandpractice reblogged this from futurejournalismproject and added:
    Just another look at how print journalism is declining; however, this focuses more on how advertisements are affected....
  13. theonecalledbiz reblogged this from futurejournalismproject
  14. wechangethem reblogged this from felixsalmon
  15. emmanuelnegro reblogged this from ze-violet
  16. ze-violet reblogged this from 3141592 and added:
    why so serious?
  17. 3141592 reblogged this from misantropo
  18. allemaaldingen reblogged this from felixsalmon
  19. mediareporter reblogged this from futurejournalismproject
  20. misantropo reblogged this from futurejournalismproject
  21. medeaeva reblogged this from futurejournalismproject and added:
    Ha most harmada a reklámbevétel a 10 évvel ezelőttihez képest, akkor csodálom, hogy még vannak egyáltalán újságok....
  22. kimbermw reblogged this from futurejournalismproject
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