Misinformation is even more likely to travel and be amplified by the ongoing diversification of news sources and the rapid news cycle. Today, publishing news is as simple as clicking “send.” This, combined with people’s tendency to seek out information that confirms their beliefs, tends to magnify the effects of misinformation. Nyhan says that although a good dose of skepticism doesn’t hurt while reading news stories, the onus to prevent misinformation should be on political pundits and journalists rather than readers. “If we all had to research every factual claim we were exposed to, we’d do nothing else,” Nyhan says. “We have to address the supply side of misinformation, not just the demand side.”

Correcting misinformation, however, isn’t as simple as presenting people with true facts. When someone reads views from the other side, they will create counterarguments that support their initial viewpoint, bolstering their belief of the misinformation. Retracting information does not appear to be very effective either. Lewandowsky and colleagues published two papers in 2011 that showed a retraction, at best, halved the number of individuals who believed misinformation.

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