Google Launches Worldwide, Mobile Alternate Reality Game

Via AllThingsD:

Meet Ingress, a new free mobile app and alternate reality game made by Google launching today (on Android first, available as soon as it makes it through the Google Play release process).

Ingress is a project of former Google director of geo John Hanke and his Niantic Labs, a start-up team wholly inside of Google…

…Ingress also aims to get people out in the physical world, both for physical activity and to see their surroundings in a new way.

Users can generate virtual energy needed to play the game by picking up units of “XM,” which are collected by traveling walking paths, like a real-world version of Pac-Man. Then they spend the energy going on missions around the world to “portals,” which are virtually associated with public art, libraries and other widely accessible places.

“The concept is something like World of Warcraft, where everyone in world is playing the same game,” Hanke said.

AllThingsD reports that Google plans to eventually turn the game tools into a platform for developers to build upon.

Game site. Ingress on Google Play.

Video: Ingress promo. Run Time ~1:40.

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    mes
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  9. cornwankies reblogged this from soufex and added:
    Need new phone. Need this in my life so bad
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  11. soufex reblogged this from puke-ahontas and added:
    args make me so happy
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  15. areyouthatguy reblogged this from spytap and added:
    If I’m reading this video right, this is the kind of ARG I’ve always wanted to play.
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  21. andreajo reblogged this from ronenreblogs and added:
    The coolest thing about this ad is that I literally see half those spots on a daily basis! I LOVE SAN FRANCISCO!!
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  23. spytap reblogged this from stevegarfield and added:
    Impressive.