[Phone sex] is not so unlike being a reporter. A...

[Phone sex] is not so unlike being a reporter. A central challenge of success at both is keeping random strangers—horny guys, hostile hedge-fund managers—on the phone, talking to you, confessing to you, growing fond of you, resolving to talk to you again. And at all times, phone-sex operators, like reporters, are expected to remain detached, wise to “The Game,” objective—but in a way, that’s crap. It’s not easy to become beloved by strangers if not a single part of you truly yearns for that love.

Maureen Tkacik, Columbia Journalism Review, Look At Me! A writer’s search for journalism in the age of branding.