FJP: With the upcoming publication of Pulitzer Prize winner Lawrence Wright’s, Going Clear: Scientology, Hollywood, and the Prison of Belief the church — long known for aggressive pushback against reporters — is starting a PR offensive.
The advertorial in the Atlantic about church leader David Miscavige overall awesomeness comes just a few days after the Hollywood Reporter published excerpts from Wright’s book.
The first explores how John Travolta became a Scientologist, the church’s strategies to make sure he didn’t stray, and how his original handler Spanky Taylor had her child taken away and ended up in the organization’s disciplinary program, The Rehabilitation Project Force.
The second, How David Miscavige and Scientology Seduced Tom Cruise, profiles both Miscavige and Cruise and digs deeper into the upper hierarchies of Scientology.
The church’s immediate response to the Hollywood Reporter came from Karin Pouw: “Of the 200 people [Wright] spoke with, only 9 were Scientologists. … Most of the remaining 200 were apostates, many who have shopped similar false claims to the gossip media for years.”