For a long long time, Slate was in a category of one, or maybe 2 (with salon), the online only magazine. What’s been wonderful in the past 7 years has been the emergence of so many healthy, clever, innovative online only sites that are not principally news sites, and the online success of traditional magazines like the atlantic. The health of the category has been good for all of us. There is more advertising, and more readers who now get to read across sites (Slate AND the Atlantic AND HuffPo AND Daily Beast AND Gawker…). More competition has been good for all of us, and forced us to innovate constantly.
From Slate Editor David Plotz's AmA right now on Reddit.

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