Content farms are to online media what tabloids are to print. Neither journalism nor advertising, they are a trashy and addictive product, sussing out what we really want in order to give us something we don’t really need—and, in so doing, telling us something important about ourselves.

Annie Lowrey and Angela Tchou, Slate, Content Yawn: What content farms tell us about what we’re interested in.

Slate’s Chris Wilson and Angela Tchou created a bot that logged tags used on stories in Yahoo’s Associated Content. They harvested over a million tags across 250,000 stories.

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