In February, more than a third of all online-display ads in the U.S. appeared on Facebook, according to comScore Inc.

Making Facebook Ads More Buyer-Friendly - (via soxiam)

FJP: Our initial response: Damn.

Our secondary response, from the article:

But Facebook doesn’t come close to capturing a third of the online-ad budgets of major marketers, partly because its ad rates are relatively low, and also because of its hard-to-navigate in-house systems for buying ads.

But still, damn.

(via soxiam)

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