On Tuesday night, New York Times publisher Arthur Sulzberger, Jr. and New York Times Company president and CEO Janet Robinson spoke at Columbia University’s Graduate School of Journalism in a panel discussion titled “The Future of Media, Publishing, and Paid Content.”
CJR article by Lauren Kirchner
People raised great questions about the NYT paywall.
The title was perhaps a bit too grand, as the discussion, not surprisingly, mainly focused on the Times’s new subscription strategy. (“Don’t call it a ‘paywall!’” moderator Bill Grueskin, Dean of Academic Affairs, kept reminding himself aloud throughout the conversation.)
The first questions were about how the Times staff went about structuring the digital subscription plan, and what kinds of factors went into its pricing. For instance, Bill Grueskin noted, some have wondered whether the relatively high price of online access is meant to encourage more readers to subscribe to home delivery, which would in turn bring the Times more print ad revenue from the increased circulation numbers.
Click here to read more.