The New Yorker has an idea. It wants to increase its Facebook fandom. Here’s their strategy: become a fan and they’ll give you access Jonathan Franzen‘s “Farther Away,” which currently sites behind a paywall.
“Our goal with this isn’t just to increase our fans,” says Alexa Cassanos, a spokeswoman for The New Yorker tells Mashable. “We want to engage with people who want to engage on a deeper level.”
We want a tote bag. Then again, we’re easy that way.