Journalists learn what works (& doesn’t work) on Tumblr

Today we’re going meta with a Tumblr love fest: The Copy Editor writes for Poynter Institute and interviews me, SoupSoup, Producer Matthew, Josh Sternberg and Mark Dodge Medlin:  

As more journalists use Tumblr, they’re starting to see how it can help them engage with users and reach new audiences. For insights, I interviewed journalists via email about what’s working (and not working), and highlighted some of their key takeaways.

Thanks for pulling that together.

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    Key point: Tumblr is a tool for building a community. It’s not the content as much as the act of engaging with...
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    for Revista Digital

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