Stefan Sagmeister via the Creators Project: I...

Stefan Sagmeister via the Creators Project:

I think that the regular person on the street—you know, if I talk to my aunt and show her any newspaper—she will likely think that it has been designed by a machine. She will know that it’s written by a person because there’s a byline that says written by so-and-so, but she will think that the whole thing was designed by a machine because it really is so machine-like—so exact, so perfect, without mistakes

Sagmeister urges a more “humane” design approach to combat mechanical alienation and stresses that honesty is the core value design should aim to achieve.