Slate Rethinks its Aggregation Game

Slate’s Slatest has long been a favorite for catching up on what’s happening around the tubes. Even though they’ve done the job well, there’s always room for a rethink and redesign.

Via Nieman Lab:

Today Slate is quickening its pace again with a rethink of Slatest. It has hired Josh Voorhees, formerly Politico’s energy reporter, to be aggregator-in-chief and Slatest editor. Instead of three discrete updates a day, Slatest will be updated throughout the day and more bloglike. And a new Slatest design takes a page from uber-aggregator Huffington Post, with big, graphic-heavy images.

Plotz said the old Slatest was no failure — attracting 2 million pageviews per month by the end of last year and 140,000 subscribers to the email newsletter — but that the art of aggregation had moved forward. “Every site in the world that I can think of, including the New York Times, does something like aggregation,” Plotz told me. He said Slatest will stand out by providing utility to readers with the voice, context, and humanity you might not find on the content farm. “This is an active bet on the notion that voice really matters. Having not simply summary, but summary with analysis,” he said. The new design also gives a home to the Trending News Channel, Slate’s effort at tying quick video production to of-the-moment Google Trends data.

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