A fascinating read on how the Web we experience is completely different for each person, based on browsing history, and online behavior, as tracked by Google and the many free services upon which we depend. Eli Pariser calls these “filter bubbles.” We live within the bubbles our filters create, and we’ll bet you didn’t know that Google calculates 57 separate variables before delivering search results custom tailored to meet your needs.
Web services now act as the gatekeepers and editors of much our lives. While these communication tools know an incredible amount about us, and can be quite powerful, what is left out is in many ways more important that the things we actually do see.
The primary purpose of an editor [is] to extend the horizon of what people are interested in and what people know. Giving people what they think they want is easy, but it’s also not very satisfying: the same stuff, over and over again. Great editors are like great matchmakers: they introduce people to whole new ways of thinking, and they fall in love.