Popularity Comes When “B.O.” Goes

You learn a lot about a culture from its advertising. Take, for instance, this 1934 ad for Lifebuoy, a soap that “guards daintiness” as it protects women against unseemly odors.

Equally cringeworthy, it appears alongside “Hepburn Needed Those Spankings,” an article about Katharine Hepburn in Movie Classic, a studio-produced fan magazine.

  1. rgaasometimesy reblogged this from futurejournalismproject
  2. melon-baller reblogged this from futurejournalismproject and added:
    summertime problems
  3. sympathyfortheginger reblogged this from futurejournalismproject and added:
    I just suddenly realized why I can’t get a date.
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  5. pplsrepublicoflogistan reblogged this from futurejournalismproject and added:
    Use soap = get boiz
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    lol…
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