Metallica Performs at Comic-Con to Promote New Docu-Drama Film
Comic-con is traditionally not the venue for a heavy metal/rock band to promote a docu-drama film (Metallica Through the Never), let alone perform an exclusive concert. Picturehouse, a waning distributor, was enlisted for the campaign due to the head of the company’s enthusiasm and understanding of the film’s story as well as the band’s intent. They decided to promote at Comic-Con this year, a leap of faith.
FJP: Everything about this marketing campaign for Through the Never is absolutely weird (but maybe it makes sense, since it’s the first of it’s kind to combine a serious plot with documentary concert footage all in 3D)—but we kind of like it.
Image: The Daily Herald