krochmal:

(via 16 Experts Answer, “What makes a great infographic?” — It’s All About Revenue)

"I think a great infographic is an imbalanced equation: the amount of information conveyed is disproportionate to the time it takes the viewer to process it." 
Agreed, the longer a graphic can hold the reader’s attention, the better the story. 

krochmal:

(via 16 Experts Answer, “What makes a great infographic?” — It’s All About Revenue)

"I think a great infographic is an imbalanced equation: the amount of information conveyed is disproportionate to the time it takes the viewer to process it." 

Agreed, the longer a graphic can hold the reader’s attention, the better the story. 

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