With Kickstarter, people are preordering your idea. Sure, they’re buying something tangible — a CD, a movie, a book, etc — but more than that, they’re pledging money because they believe in you, the creator. If you take the time to extrapolate beyond the obvious low-hanging goals, you can use this money to push the idea — the project — somewhere farther reaching than initially envisaged. And all without giving up any ownership of the idea. This — micro-seed capital without relinquishment of ownership — is where the latent potential of Kickstarter funding lies.

— Author and publisher Craig Mod, who raised $24,000 for a book project Art/Space Tokyo through Kickstarter. Om Malik says of Kickstarter that it’s less of technology site, and more of a socio-cultural revolution, which is changing the very notion of commerce. Via GigaOm

(Source: craigmod.com)

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