Welcome to New York. Please look both ways before you cross the street.

Created by Ron Gabriel for Masters Thesis called Three Way Street:

By summer 2010, the expansion of bike lanes exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks. The old habits exacerbate attempts to expand ways to use our streets; existing disfunction makes change more difficult.

My master’s thesis project at SVA focused on one intersection as a case study. The video aims to show our interconnected role in improving the safety and usability of our streets. The campaign is named ‘3-Way Street’ and is made up of a poster series, a video and website.

I believe the intersection is Park and 28th.

  1. sittingatthekidstable reblogged this from futurejournalismproject and added:
    minusmanhattan, you might appreciate this!
  2. futurejournalismproject posted this