Welcome to New York. Please look both ways before...

Welcome to New York. Please look both ways before you cross the street.

Created by Ron Gabriel for Masters Thesis called Three Way Street:

By summer 2010, the expansion of bike lanes exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks. The old habits exacerbate attempts to expand ways to use our streets; existing disfunction makes change more difficult.

My master’s thesis project at SVA focused on one intersection as a case study. The video aims to show our interconnected role in improving the safety and usability of our streets. The campaign is named ‘3-Way Street’ and is made up of a poster series, a video and website.

I believe the intersection is Park and 28th.