This “competition” between HuffPo and the NYT is a false one, whether comparing the size of the “newsrooms” (which does not simply equal the number of employees) or the size of their audiences. The question is not: Who is winning? The question is: What are their respective roles in the news ecosystem and why does that matter to their audiences and to journalism?

Julie Moos, Poynter, Top news sites lose unique visitors in May, while traffic peaks for many.

Moos points out that there’s a difference between pages views, unique visitors and, importantly, loyal visitors and what she calls site “addicts”

The Times, she reports, has a 51% loyalty rate and 15% of its audience is addicts.

Meanwhile, 66% of Huffington post visitors are simply passing by and 1% of its audience is addicts. 

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