Miratech, a French user experience consulting firm, published a study where they analyzed differences between people’s iPad and newspaper reading patterns.
Takeaway, part one: While people spend approximately the same amount of time with an article on each, readers remember newsprint articles better because they mostly skim on the iPad. 
Takeaway, part deux: all that flippy, animated, socially integrated, just one click from a unicorn pooping rainbows stuff is distracting.

Miratech, a French user experience consulting firm, published a study where they analyzed differences between people’s iPad and newspaper reading patterns.

Takeaway, part one: While people spend approximately the same amount of time with an article on each, readers remember newsprint articles better because they mostly skim on the iPad. 

Takeaway, part deux: all that flippy, animated, socially integrated, just one click from a unicorn pooping rainbows stuff is distracting.

Blog comments powered by Disqus