Miratech, a French user experience consulting firm, published a study where they analyzed differences between people’s iPad and newspaper reading patterns.
Takeaway, part one: While people spend approximately the same amount of time with an article on each, readers remember newsprint articles better because they mostly skim on the iPad. 
Takeaway, part deux: all that flippy, animated, socially integrated, just one click from a unicorn pooping rainbows stuff is distracting.

Miratech, a French user experience consulting firm, published a study where they analyzed differences between people’s iPad and newspaper reading patterns.

Takeaway, part one: While people spend approximately the same amount of time with an article on each, readers remember newsprint articles better because they mostly skim on the iPad. 

Takeaway, part deux: all that flippy, animated, socially integrated, just one click from a unicorn pooping rainbows stuff is distracting.

  1. stltomorrow reblogged this from futurejournalismproject
  2. nightontheocean reblogged this from epilongo
  3. epilongo reblogged this from futurejournalismproject and added:
    Paper - iPad : 1-0
  4. missbhavens reblogged this from sandstep
  5. lohud reblogged this from futurejournalismproject
  6. wtlossfoodblog reblogged this from futurejournalismproject and added:
    I for one am NOT surprised by these sorts of results.
  7. sandstep reblogged this from futurejournalismproject and added:
    This could also help explain why paper beats rock.
  8. futurejournalismproject posted this