Web Pages are Bigger and More Complex Than Ever.
1995: The average page size was a lean, mean 14.1k, due to the fact that it contains just 2.3 objects [on average, of course].
2010: The average page size is 498k and contains about 75 objects.
2012: If we follow the current trend, by 2012 we can expect the average page to grow to 684k and contain 83 objects.
Strange Loop Networks analyzes page load, user experience and site traffic and notes the very real economic costs associated with delays in pages appearing. They suggest 57% of people will leave a site if the page doesn’t appear within three seconds and of those, 80% will not return.