How Google gets paid. Average cost per click rates for the 20 most lucrative online advertising categories in paid search. As expensive as it is to be the top-ranked insurance company using a PPC campaign, at $54.91 per click, the understanding is that the cost of acquisition (how much companies spend for each new customer), is outweighed by the customer’s lifetime value (LTV). Over the duration of the customer/vendor relationship, an insurance policy holder will spend thousands of dollars—sometimes in a single year.

How Google gets paid. Average cost per click rates for the 20 most lucrative online advertising categories in paid search. As expensive as it is to be the top-ranked insurance company using a PPC campaign, at $54.91 per click, the understanding is that the cost of acquisition (how much companies spend for each new customer), is outweighed by the customer’s lifetime value (LTV). Over the duration of the customer/vendor relationship, an insurance policy holder will spend thousands of dollars—sometimes in a single year.

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    Hey newspapers this may be where some of that ad money has gone!
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