No Prime Time for the Smart Phone
In a study of global smart phone use, Zokem, an analytics firm, discovers that User engagement patterns remain relatively consistent throughout the day with a brief afternoon spike when calls are being made.
However, before 8am and after 6pm, Users tend to to get more playful, spending more time with Web browsing, social networking and entertainment apps, and less time with voice and messaging apps. 

No Prime Time for the Smart Phone

In a study of global smart phone use, Zokem, an analytics firm, discovers that User engagement patterns remain relatively consistent throughout the day with a brief afternoon spike when calls are being made.

However, before 8am and after 6pm, Users tend to to get more playful, spending more time with Web browsing, social networking and entertainment apps, and less time with voice and messaging apps. 

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