Conde Nast's text-focused New Yorker iPad app draws 20k subscribers

Conde Nast’s text-focused New Yorker iPad app draws 20k subscribers

Publisher Condé Nast has seen early success with its iPad app for The New Yorker magazine, drawing in a total of 100,000 readers, including 20,000 paying digital subscribers.

The New York Times reports the digital subscription numbers for the iPad version of the publisher’s flagship magazine. Given that readers pay $59.99 a year for a digital subscription, Condé Nast appears to have made close to $1.2 million in subscription revenue from the app so far, before Apple’s 30 percent cut. The digital version has also attracted 75,000 print subscribers who can download the app for free. The remaining several thousand readers choose to buy single issues for $4.99 a week.

via AppleInsider

appleinsider.com